CooperVision
-Corporate Design & Marketing Collaterals-
CooperVision is a global leader in contact lenses, with the widest range of prescription options. I had the opportunity to intern with the marketing team to produce various types of marketing collaterals such as email blasts, website banners, marketing campaigns, social assets, and more. Below you can find a collection of my work during my internship at CooperVision.
Biofinity energys Eye care professional banners
-Website Banners-
This project was focused on updating the website banners on the Eye Care Professional Website for Biofinity Products. My task for this project was to provide a fresh and updated look to resemble the Biofinity branding. In order to achieve the look I was going for, I had to mainly rely on the image hierarchy that correlated to the copy that was given.
Biofinity energys eyecare professionals marketing campaign
-Email Blasts, Directional Mail Pieces, Questionnaire-
I was asked to design the Biofinity Energys Eye Care Professionals (ECP) Campaign. Biofinity Energys had a great sales year last year and in order to continue that growth, we designed this campaign with the intention to get ECPs to fit these lenses even more. In order to do so, we wanted to target those ECPs with recurring emails and directional mail pieces to try and convince them to turn to Biofinity Energys as their spherical lens of choice.
The deliverables for this project consisted of a series of email blasts, directional mail pieces, an In-office questionnaire, and updated marketing materials like digital toolkits for Biofinity Energys, Screentime education, and back to school.
coopervision meetings & events access portal
-Website Design & U/I-
This is CooperVision’s Meetings and Events Access portal, where employees can host meetings, view upcoming events, get more information on trade shows and conferences, as well as browsing the available marketing materials. I had the opportunity to design the structure of the website as well as website banners using CVENT’s Website builder. With my ambitions to dive into User experience and User interface design, this project allowed me to showcase my understanding of a user-friendly layout, leave users with a memorable experience, as well as showing consistency through different platforms such as compatibility on a Desktop, tablet, and mobile.
Virtual Trade show booth Graphics
-Trade Show Graphics-
I had the opportunity to design booth graphics for the Brilliant Futures Myopia Management Program, which is a Virtually held trade Show bringing awareness of Myopia, especially amongst children. My biggest challenge for this project was creating cohesive compositions to conform to the sizes of the booth graphics while including Brilliant Futures brand elements, imagery, and adding in a call to action buttons because there was not much space to work with. And After many iterations, I was able to come to a solution by designing simple, yet, eye-catching graphics, using as much white space to my advantage to make everything stand out more.
Print Advertisements and Sales aids
-Advertisements, Sales Aids, Packaging-
A collection of print work I worked on during my time with Coopervision. Most of these advertisements were made for eye care professionals so that their customers would have reference to CooperVision’s products and see how they compare to other contact lens brands.
