OBSESSED STUDIOS
-Apparel Design-
Obsessed Studios is a lifestyle brand for the automotive community. The brand started with the desire to share quality builds with the world and this love for simplicity now shines through in a collection of monochromatic designs inspired by urban street and motorsport culture. Obsessed was created to bring car enthusiasts together through automotive gatherings, visual media, and content by focusing on the personalized style of each featured driver. I was responsible for designing merchandise reflecting the brand’s vision for both automotive events and their online web store. This initiative did not only boost sales but also heightened brand visibility, sparking a surge in demand for restocking previously sold-out items.
WEKFEST Automotive event
Wekfest, is an annual automotive event with a global reach, tracing its origins back to the Bay Area, making it the event's cherished home. Obsessed Studios, a regular vendor at the San Jose event, recently extended its presence to the Los Angeles show, enhancing brand visibility in new markets.
SPRING SUMMER 2023 COLLECTION
