ST CUSTOMS
- Brand Identity-
Performance PC builder for all gamers and content creators. Located in the Silicon Valley, ST Customs offers fully customizable PC builds to meet their customers’ specifications.
Challenge
When curating the very first logo for ST Customs I was faced with a couple of challenges. My client wanted a logo that could be used not only to represent the company, but a logo that could be used for business cards, watermarks, and eventually on clothing. With that aspect in mind I knew I needed a technical design with an overall clean look.
INSPIRATION
My inspiration for the logo derived from a computers motherboard. The electrical pathways or conductors make up a complex yet, clean and intriguing layout that drew my attention. With this idea in mind, I wanted to pay homage and incorporate the complexity but still have a clean end result.
Design Exploration
DIGITAL PROTOTYPES
Final Designs
Initially, I thought that my final design would resemble a computers motherboard. After many iterations, my design started to develop from electrical pathways, to something more refined. I feel that the complexity I originally wanted is still present by intertwining the letters S and T, but is still identifiable.
